Looking around, it was hard to believe I wasn’t in in a funky hotel in a major metropolis. Airy spaces, glass and natural materials, clean lines and bold colours screamed ultra-modern design, but cheeky touches like the fabulously decorated life-size cow in the lounge or the farming tools sculpture in reception gave you a clue that Hôtel La Ferme is far from well – anything really – deep in the heart of the Charlevoix region of Quebec in Baie-saint-Paul.
Where urban cool meets painted country cow…
The brainchild of Daniel Gauthier, co-founder of Cirque du Soleil, Hôtel La Ferme is the last piece in the puzzle that he’s been building in this beautiful part of the world that’s remained mostly unknown beyond Canada. Ten years ago, he bought Le Massif, a ski mountain, planning to transform it into a world-class four-season destination. The plan to link the area to Quebec City with a luxury private train stopping off at the mountain and then the hotel, offering top-notch accommodation (145 rooms ranging from the nicest dorm rooms I’ve ever seen to stylish doubles) and dining has finally come to fruition and – judging from my experience there – will put the area firmly on the radar of those looking for something new and deliciously cool.
Cool, clean lines – pastoral scenes
Arriving by train, it’s worth noting that check-in isn’t available till the afternoon, so plan to have lunch and explore the small village of nearby Baie-saint-Paul or perhaps book a treatment in the spa. Farm touches are everywhere, tipping a nod to the 100-year old farm which used to stand here, from cow-coverlets in the spa and farm pictures in the room to the whole farm-to-table ethos of local dining in Les Labours restaurant and the Cafe du Marche where you can snack on soups, sandwiches and pastries as well as stock up on local terroir products to take home.
Jump in… warm up
Perfect for the ski crowd in winter and the relaxation-seekers in summer, Hôtel La Ferme also has a full-service spa. I’m a big fan of nordic style spa-ing, gently heating your body and then cooling down, but it always seems so much better when you can do it outdoors and lying back in the steamy huge outdoor hot pool at the Spa du Verger, with snow all around was heavenly. I’m getting better at the cold bit and managed not to screech as I plunged head-under in the icicle-covered cold tub. An indoor steam room and sauna add to the experience, along with a restful lounge area where you can sip herbal tea and look out over the garden.
Witty touches in the farm-friendly treatment rooms
I tried a candle massage – a deeply relaxing therapy that used the warm melted wax of a candle as massage oil. You get to keep the candle afterwards – although they don’t provide an expert-fingered therapist to take away too. I wish I could say I remembered a lot about this treatment, but once I’d settled down from cooing compliments over the cow-cover and milk stool in the room, and relaxed into the sensation of warm wax drizzling over my back, embarrassingly enough, what I remember most is snoring through it – which, I guess is probably one of the highest accolades you could give to a relaxing massage, so let’s skate over that…
The best seats in the house…
I woke from a post-massage snooze hungry and ready to tuck into dinner at Les Labours. I sat at the bar, the best view in the house, to watch the chefs do their thing. I had a four-hour, slow-braised shoulder of lamb, which came with the best lentils I’ve ever tasted. I should have asked how they do them, I never seem to get puy lentils right at home and these were so great, they’d be worth flying to Quebec to eat again.
I took time to explore before leaving in the morning, I watched a family ice skating in what would be the garden in the summertime and chatted with one of the staff about the impressive eco credentials of the hotel – sustainable development, geothermal energy, reusing rainwater and reducing food miles by using local suppliers. “It’s all about respecting the environment” she smiled and it makes sense – if you live somewhere as beautiful as the Charlevoix region, of course you want to protect it.
I travelled as a guest of Tourism Charlevoix and Hôtel la Ferme. As always – my views are 100% my own.
Find out more: Tourism Quebec