I bet you thought you had seen it all when Burberry along with other designers started transmitting their latest collections by a live feed. Well think again because Topshop have knocked the ball right out of the park when it comes to fashion and technology. Their show on Sunday 17th February has been Dubbed “The Future of the Fashion Show,” and no surprise considering what they have in store. The iconic high street store have employed wearable, high-definition micro-cameras that will be shown on a selection of Google platforms, from YouTube to Google+ Hangouts. There will also be real-time model cams that sets out to capture exactly what it is like to strut down the catwalk, as well as a Be the Buyer app that will let you create, remix and share mood boards featuring your favourite pieces. Pinterest eat your heart out. A Google+ Hangout will be up and running to give fashion addicts a chance to view and interact with the Topshop design team as they put the finishing touches on the collection.
However before all the fun starts there will be a pre-game show in the form of a red carpet hangout, featuring celebrity arrivals at the Tate Modern venue which of course will be broadcasted on Google+ and YouTube, not to mention the digital window displays of the flagship store on Oxford Street. Beyond cool. Mementos from the show such as make-up and music tracks used on the catwalk will also be available for immediate purchase. All I can say is wow! Go Topshop and go Google. This is amazing on so many levels. Everyone knows how exciting a fashion show is but you don’t really get to see the other sides and all the effort that goes into it from various parties. Not only will Topshop be showcasing their new pieces to a global audience in a way that engages and inspires people but at the same time they will be benefiting from all the content that is created whether it is tweets, likes and valuable feedback. It’s a total win win situation.
You can catch the Unique show by Topshop on Sunday 17th February at 3.00pm.