I am not a great lover of shopping centres except for the fact that they are a lifesaver when it is raining and you just need to go shopping but overall they make me feel claustrophobic. I do have a soft spot for Westfield Stratford though, as huge as it is the shopping centre contains a lot of quirks that make it loveable. From the cool events, the eatries that range from fast food to gourmet, the outside shopping drive and the duplex cinema. What also attracts me to Westfield Stratford is that as well as the noisy boisterous shopping areas there are plenty of intimate spaces where you can chill and have a coffee with a mate. The only downside is finding your way around the place – well that has all been solved by a new app that has been created. My Westfield launched yesterday and it is a personalised mobile app for Westfield London and Westfield Stratford. The app offers you unique shopping content from your favourite retailers. It does all the basics such as mapping your route to Westfield as well as around the shopping centre and finding all the stores that are selling an item that you are after. On a cool note there is a feature that allows you to find your car wherever you have parked it as well as being able to find out the number of parking spaces that are available. My Westfield also does lots of cool things like creating your own personal profile by allowing you to select the brands that you love, which result in you being sent content that has been specifically created for you. If you are after a bargain then you can find out what the latest deals are which you can share through Twitter, Facebook and via email. Overall a pretty cool app for a cool shopping outlet. Currently it is only available for iPhones but it will be rolled out for Androids and Blackberrys later. I just hope that they don’t forget us little people who have Windows phones.
You can download the app for free at the iTunes store.