Apps

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22
Apr 13

GetTaxi

GetTaxi

I do like the finer things in life and being ferried around in a taxi is one of them. You know that moment when you are feeling tired after work, bogged down with shopping bags or feeling worse for wear after a night out and you just want to get home but you cannot bear the idea of public transport. Well GetTaxi is the app for you. GetTaxi is the travel app that allows you to travel in style and with total convenience. You can order taxis on your BlackBerry, iPhone and Android smartphone or on the GetTaxi website. You also have the option of paying by card so no fretting if you do not have any cash on you. You can find out how long it will take for your taxi to get to you and the coolest thing about the app is that you can track exactly where your taxi is, you are supplied with your driver’s name and contact tel no in case there are any queries. Bookings can be made either for a specific time or spontaneously.

Armed with credit on my account courtesy of a kind PR I decided to give GetTaxi a go. The company proved to be as reliable as they stated; my journey was easy to book on the app and my taxi arrived on time. I was pressed for time on my second journey so I was clock watching and tracking my taxi on the app. The taxi was comfortable and the driver friendly and when I reached the end of my destination a message popped up asking me how I wanted to pay. Total class. All GetTaxi drivers are registered black cab drivers and takes passenger safety very seriously. They have recently launched their ‘Closed Door’ policy that ensures that the taxi driver, dropping off any women travelling in a taxi late at night, will not drive off until the passenger has safely closed the door behind them.

GetTaxi launched in 2010 with the mission of wowing passengers and drivers alike by giving them a more reliable, user-friendly and safe way to travel around their cities. Now they operate in major cities with clout such as London, Moscow, New York and Tel Aviv.

To find out more GetTaxi just go to their website.

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5
Mar 13

Get a Keek On

KeekFor those of you Android or Blackberry users who have been left out of the Vine craze, fear not because there is another micro video platform that can serve your needs. Keek is a platform where users can upload videos to share with their friends and followers. You can upload videos using your webcam or the Keek app for Android, iPhone, and BlackBerry. The videos are referred to as Keeks and unlike Vine where you can only upload videos that are six seconds long, Keekers can upload videos that are up to 36 seconds. Pretty handy for when you have a lot of cool content that you want to share. Also users can reply back to videos with text or video comments, known as keekbacks, share content to other major social media networks and embed their keeks into a blog or website. Keek like to be regarded as a combination of YouTube, Facebook and Twitter rather than a direct competitors.

The app was launched in Toronto in 2011 and now have 18 million users worldwide including celebrities such as John Legend, Soulja Boy, Tom Daley and the Kardashians. However, despite a massive following, Keek was pretty much unheard of in the UK until the booming launch of Vine this year. However the fact that Vine have failed to cater for the Android and Blackberry market may have been a gift to the brand who now have people like myself signing up in a bid to create and share some dynamic video content.

To sign up to Keek just go to their website.

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13
Feb 13

Topshop Goes Gaga with Google

Cara Delevingne poses for Topshop and Google's collaboration

I bet you thought you had seen it all when Burberry along with other designers started transmitting their latest collections by a live feed. Well think again because Topshop have knocked the ball right out of the park when it comes to fashion and technology. Their show on Sunday 17th February has been Dubbed “The Future of the Fashion Show,” and no surprise considering what they have in store. The iconic high street store have employed wearable, high-definition micro-cameras that will be shown on a selection of Google platforms, from YouTube to Google+ Hangouts. There will also be real-time model cams that sets out to capture exactly what it is like to strut down the catwalk, as well as a Be the Buyer app that will let you create, remix and share mood boards featuring your favourite pieces. Pinterest eat your heart out. A Google+ Hangout will be up and running to give fashion addicts a chance to view and interact with the Topshop design team as they put the finishing touches on the collection.

However before all the fun starts there will be a pre-game show in the form of a red carpet hangout, featuring celebrity arrivals at the Tate Modern venue which of course will be broadcasted on Google+ and YouTube, not to mention the digital window displays of the flagship store on Oxford Street. Beyond cool. Mementos from the show such as make-up and music tracks used on the catwalk will also be available for immediate purchase. All I can say is wow! Go Topshop and go Google. This is amazing on so many levels. Everyone knows how exciting a fashion show is but you don’t really get to see the other sides and all the effort that goes into it from various parties. Not only will Topshop be showcasing their new pieces to a global audience in a way that engages and inspires people but at the same time they will be benefiting from all the content that is created whether it is tweets, likes and valuable feedback. It’s a total win win situation.

You can catch the Unique show by Topshop on Sunday 17th February at 3.00pm.

Apps — 1 Comment
8
Feb 13

The Beauty of Vine

Vine
I always get a bit wary when a new Social Media platform comes along and sweeps everyone off their feet. Four years ago it was Tumblr which was flavour of the month and then Quora, Instagram and Pinterest followed, while Pinterest and Instagram are going strong, Tumblr has dropped off and Quora is barely noticed. So when I heard the mutterings about Vine on Twitter I was highly sceptical but after taking it in I can see just how effective it is. So exactly what is Vine I hear you ask. Well it is a mobile service that lets you capture and share beautiful and short looping videos. Each clip is around six seconds and allows you to record the sounds, voices, and scenes around you. The app is pretty simple to use and there is no painful editing needed. You just record, upload it and share and share alike on all your other social media channels. This really works brilliantly for events such as parties, press launches and premieres, projects such as fashion shoots, DIY and as well as personal adventures like holidays. Vine is a fantastic way of featuring new products that have been launched. Bloggers, online journalists and brands will be in their element here because Vine allows you to have an up close and three dimensional look at the products they are reviewing. To me it is like a mini You Tube but with the interactivity of Twitter which is no surprise as they are the people behind it.

Vine is available from the App Store but only for iPhone and iPad Touch but I can’t wait for it to hit the Android market. It will go crazy!

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