December, 2014

Dec 14

Shop small this Christmas!

(C) Getty Images

(C) Getty Images

It has been a really busy week at Piggy HQ, but as it is one of my favourite times of the year I have loved it.  Not only is it the countdown to Christmas but in just a few days time it is Small Business Saturday – something which I LOVE being involved in.  Small Business Saturday was brought to the UK by American Express and is all about encouraging people to shop in local, independent stores.  I am hugely passionate about supporting independent businesses.  Our high streets are on the verge of becoming identikit towns, simply full of large chains and with no individual identity.  Small Business Saturday is a way to remind people about the hidden gems in their town, the wonderful independent shops.


As part of the Shop Small campaign, I have been out filming with the lovely Daisy Lowe, and getting to meet some of the UK’s small business owners.  It is brilliant to see these innovative and creative businesses going strong but people still need to do more to support their local independents and keep them thriving.


In my local town of Wallingford I LOVE the independent tea and coffee merchants.  The smell is divine and it is a family run business which has the most amazing and unusual stock.  There is an independent book shop, a brilliant butchers and an independent shoe shop…..I feel very lucky to have them at my disposal!


However, if you need another incentive to buy local, this festive season American Express is also offering Cardmembers a £5 statement credit when they spend £10 or more in participating small shops between 6 and 21 December.  With 56 per cent of people planning to do some of their Christmas shopping at independent small shops this year, this promotion could help the average shopper (buying ten gifts), shave £50 off their gifting budgets.  To sign up, cardmembers must register their Card at offer can be redeemed once per business, but there is no limit on the number of participating stores where Cardmembers can take advantage of the deal.  To find out which Shops, stores and restaurants are taking part in the campaign you can go to the interactive map at


I hope like me, you’ll all be out supporting your local small businesses this weekend.

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