There’s been much hype surrounding the opening of the new W London Leicester Square and it seems it was all well deserved. The W threw open its doors for the first time last week and welcomed a feast of fashionable celebrities to its star-studded opening event – which happily coincided with the official BAFTA after-party.
Guests were hosted by The Weinstein Company and included gorgeous girlies Emma Watson, Minnie Driver, Helena Bonham-Carter, and Gemma Arterton, the magnificent and award-laden Colin Firth also made an appearance, as did music legend Paul McCartney.
The illustrious attendees are said to have partied until the wee hours in the W’s sleek rock’n'roll bar, Wyld, where they were treated to signature tequila cocktails served by a cast of beautiful attendants. We’re not sure which of the party-goers chose to stay over in one of the W’s super-suites although several newspapers have reported that the lovely and newly-single Lily Cole checked in for the night with delectable man-candy, David Gandy.
So what’s it’s like? Well the W is kind of place where you can get your groove on. Clearly inspired by the theatrical district it inhabits, the W is a glittery sparkly affair with an ever so naughty vibe. Adorned with more mirror balls than Studio 54 and more bling than Liberace’s loungewear it’s the kind of place where glamourpusses can strut their stuff - perfect for the likes of Vogue.co.uk who were also wowing the W this week whist celebrating their15th anniversary with a champagne-filled London Fashion Week bash.
W guests can relax, refuel, and rock’n'roll without ever leaving their laid back Leicester Square lair. The Wyld bar is bound to be the next late-night place to be, and the Spice Market Restaurant, which is the baby of New York chef and multi-Michelin award winner Jean-Georges Vongerichten, is already attracting all the right kind of attention. Also on-site are a state-of-the-art rooftop gym with views over Soho and a swish space-age spa. The hotel also has its own private cinema, and being situated in the epicentre of London’s movie land, it’s bound to have a flood of celebrity-filled parties lined up in its opening year.