My London Fashion Week


There’s a number of reasons not to like London Fashion like err, being papped because you’re sat behind a celebrity; heavy goody bags filled with more coconut water than you can physically drink (#firstworldproblems!) and the overwhelming urge to wear a mini skirt in February not to mention the fact that no one has a clue what the gold star means on their ticket (sometimes it means you bypass the queue, sometimes you have to wait in line and get a slapped wrist for even asking). Really?! Yes.

This was my 3rd year visiting LFW and this year I’ve wised up. Big time. I leave the goody bags alone, there’s a flat pair of shoes in my handbag, I’m sporting a jumpsuit and I know exactly what’s going on with the guest list. BOOM! Needless to say I had a lot of fun at LFW 2015. Here’s my lowdown from the week:


I got ready in style

Brand new luxury beauty app, PRIV kindly provided me with professional hair and makeup artists to spruce me up in the comfort of my own home. Amazing. Then I started my day with a positive TV meeting over a breakfast of poached eggs on toast. Yum. Then, it was show time. FROWing at the Gyunel show (where British pop princess Ella Eyre did a pre-show music performance which was sensational), at the PPQ show (where my friend Ashley James was strutting her stuff down the catwalk) and then my personal favourite, Jean-Pierre Braganza show at Somerset House (where a strange man catwalk-bombed to take a cheeky selfie with the models).

Gwen Stefani’s sloppy seconds

Jean-Pierre Braganza kindly dressed me for his show in a jumpsuit that (for now at least) is the only one in the world. Lucky me. I’m so glad that onsies are fashionable, even if it does force you to strip every time you nip to the loo. Apparently, the jumpsuit I wore was made with Gwen Stefani in mind and I’ll take her hand-me-downs any day of the week. As you can see I teamed it with a fresh pair of studded heels from Schuh, a Marni jacket and a Prada handbag (containing the flat pair of shoes I never actually wore).


Daisy Lowe, Erin O’Connor, Nicholas Hoult were all Hungry!

After a quick outfit change it was time to head to the W Hotel for the Hunger magazine party. Erin O’Connor, Daisy Lowe and Nicholas Hoult were among a few of the hot attendees there to celebrate Hunger‘s ‘We’ve Got Issues’ launch not to mention my squad of beauties pictured above. After dancing to MNEK’s DJ set and sipping on cocktails I was left feeling a little delicate but it was soon time to do it all over again the very next day and then… Sunday. I’m shattered.

The first rule of Fight Club is… wear orange!

Dressed in orange, I headed to the ME Hotel to watch the fashion show of sports luxe brand Charli Cohen. This show was simply great. A Fight Club-themed collection showcasing racer back crop tops, panelled tees, leggings and the best silver coat I’ve ever seen! Plus there was healthy pre-show snacks and drinks. Very fitting for what was a very energetic show fusing fashion and fitness together perfectly. Head over to my website for more about my LFW shenanigans and outfit details.


Stay up to date with me @AJOdudu on Twitter and Instagram, not to mention my YouTube channel and weekly Hoxton Radio Show. Go on… cyberstalk me. I insist.

Until next time, tarrah!

AJ Odudu



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