If you like shopping you’ll love the new Westfield revised app. Currently available on Apple only, it’s already had thousands of downloads and will soon be the only shopping companion you will ever need. I am serious – it’s that good! It’s truly unique and offers a highly intuitive personal experience for each user. It was a conscious decision to retain the existing framework and overlay this with the new design and features yet still retain the functionality of its previous version; something they have achieved really well.
The app homepage is set automatically between Westfield London and Westfield Stratford dependent on your location and the experience begins with a sample of 40 random brands available within the mall. This helps to build your ‘autograph’. You activate the system by scrolling along each brand and swoting. Yes, Swoting – pronounced “Swoe-ting”. Swoting is voting by a swipe action. You swipe up to indicate you like a brand and down to dislike. Once complete the system predicts, based on your choices, what shops, offers, food and drink you will be interested in and posts these on your own personal wall. It’s quite simply brilliant!
You can search for specific products, make a shopping list at home, en route or in the mall itself using the free WiFi. It will even advise you on transport routes to the mall. Should you want to buy a pair of red jeans it will list every shop in Westfield that sells them along with a variety of ways to make your purchase. Once there you can locate yourself based on the shop you are standing outside and get directions to your next five stores via the interactive map. It even includes an option for step free access.
You can also browse car parks and the total number of available spaces. You can even locate your car by tapping in your vehicle registration and it will give you directions!
18 months in the making has really paid off with an app the developers and Westfield can be truly proud of. And it’s free. Available for download now.