Posts Tagged: Aveda

May 13

Aveda Makeup @ New York Fashion Week

Aveda was the makeup brand used at the William Okpo NYFW Fall/Winter 2013 show earlier this year and I spoke to Janell Geason, Global Artistic Director, Aveda Makeup, on the beauty looks featured.

She said: “The look at William Okpo is heavily influenced by Mexican painter Frida Kahlo – think bohemian and nomadic. She is the girl who is not afraid to be her natural self. The brow is super strong, yet imperfect. It’s forward-thinking and a bit ‘out there.’ This is distinctive, refined beauty, not at all about being too polished or pristine.”


Here’s how you can get the look at home:

1. To create a smooth and even complexion, apply Aveda Inner Light Mineral Tinted Moisture Broad Spectrum SPF 15. Add Aveda Inner Light Concealer where needed. To set, apply a light dusting of Inner Light™ Mineral Loose Powder with the Aveda Uruku Bronzing Brush.

2. Fill in the brows with Petal Essence Eye Definer in Cacao or Black Orchid to create a Frida-inspired look.

3. Use Aveda Petal Essence Single Eye Colour in Antique Gold from the lash line to brow, creating a beautiful wash of colour. For darker complexions, choose Aveda Petal Essence Single Eye Colour in Ginger Root.

4. Finish eyes with a coat of Aveda Mosscara in Black Forest.

5. Swirl Aveda Uruku Bronzing Brush in Petal Essence Face Accent in Peach Lights and blush cheeks to add contour.

6. Prep lips with Aveda Nourish-Mint Renewing Lip Treatment. Then colour the lips with a blend of Nourish-Mint Smoothing Lip Colour in Cana and Melochia Bloom.


The colours are earthy but vibrant and will work beautifully with most skin tones.

Apr 13

Aveda Earth Month 2013

As part of Aveda Earth Month 2013, the beauty brand has launched a limited edition Light the Way Candle – with 100% of the retail price less VAT going to Global Greengrants Fund; a non-profit organisation that channels high-impact grants to grassroots groups working to solve pressing environmental problems.

The 2013 Light the Way Candle features a new Madagascar-inspired aroma, blended with 100% certified organic essential oils, including vanilla, cinnamon and ylang-ylang.


The Light the Way™ Candles are housed in 100% reclaimed glass beverage bottles and the purchase of just one candle can really make a difference in a needy community around the world: in India it can mean one year of water conservation, health and hygiene education for a family. In China, one candle donation can support a day’s work for an activist fighting construction of a dam that would flood a home or it could mean a one-year supply of clean drinking water for a person in Madagascar.

The Light the Way candle costs £16 and is available for a limited time only.

Aveda are also trying to set a Guinness World Record for the ‘most money raised for a charity by haircuts in a 24-hour period’ by holding a Worldwide Cut-A-Thon on Earth Day 22nd April 2013. From 11am – 7pm all Aveda Institute cuts will be donated to Earth month. The Aveda Institute in Holborn will also be offering Earth Day only exclusive services, such as Men’s cuts with a top barbering expert, bespoke Earth Day massage rituals and an exclusive Cut-A-Thon Raffle. All UK funds raised will be donated to WaterAid – a UK-based charity that provides clean water and sanitation to some of the world’s poorest communities.

To have a part in setting a world record, raising funds for charity and getting a lovely beauty/hair treatment, call 020 7759 7355 or visit for more info.

Jan 13

Botanical Hair & Scalp Treatment At Aveda

Healthy hair starts with a healthy scalp and both of mine have been feeling the pressure lately.

Coloured hair needs extra TLC, the weather is no one’s friend and although my hair had started to pick up (thanks to the Imedeen Hair & Nails supplements I’m half way though) I needed to call in the big guns; a visit to the Aveda Institute in Covent Garden for a specific hair and scalp treatment.

The session started with a consultation with a stylist (the lovely Jay) where we talked about my hair: coloured and dry, and scalp: dry again. Based on the condition of my hair and scalp she recommended a protein treatment. In my case she explained it’s the difference between my hair breaking or not breaking. Protein treatment please!

Jay explained that unlike the usual deep conditioning treatment you have in a salon (conditioner, hot towel/steamer) an Aveda protein treatment penetrates deep into the hair and strengthens from within while also soothing and nourishing the scalp. The hair may not look any different but the use of oils and massage means the hair is being treated for longer.

I was then handed over to Eugenie who started my treatment by massaging Aveda Scalp Remedy Oil onto my dry scalp (five minutes of pure heaven) before I moved over to the sinks for my hair to be washed with Damage Remedy shampoo. After my protein treatment masque was applied (more head massage) it was left on for 5 minutes before being rinsed off and I was back to Jay for a blow dry.

Aveda Institute

The Aveda Institute, Covent Garden

Now I’ve had my hair blow dried by a lot of people over the years but I have to say I’ve never had a blow dry as good as the one Jay gave me. In fact it was so straight yet bouncy and swishy that she didn’t need to go over it with the hair irons. Now that’s what I call a good blow dry!

There is a lot of hair on my head so it took over an hour to dry but I was treated to a wonderful hand and arm massage (thanks again Eugenie) and although my hair looks pretty much the same (with added shine), it feels softer and yet stronger and my scalp is much less dry or flaky.

It’s not often that I go to salon just to nourish my hair; it’s usually for a cut and/or colour but I am a firm believer in looking after the health as well as the style of your hair and I think the Botanical Hair & Scalp treatment is a must have for those who want long, strong and healthy hair. I’ll definitely be going back!

Botanical Hair & Scalp Treatment at the Aveda Institute – £50/60 minutes

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