As part of Aveda Earth Month 2013, the beauty brand has launched a limited edition Light the Way Candle – with 100% of the retail price less VAT going to Global Greengrants Fund; a non-profit organisation that channels high-impact grants to grassroots groups working to solve pressing environmental problems.
The 2013 Light the Way Candle features a new Madagascar-inspired aroma, blended with 100% certified organic essential oils, including vanilla, cinnamon and ylang-ylang.
The Light the Way™ Candles are housed in 100% reclaimed glass beverage bottles and the purchase of just one candle can really make a difference in a needy community around the world: in India it can mean one year of water conservation, health and hygiene education for a family. In China, one candle donation can support a day’s work for an activist fighting construction of a dam that would flood a home or it could mean a one-year supply of clean drinking water for a person in Madagascar.
The Light the Way candle costs £16 and is available for a limited time only.
Aveda are also trying to set a Guinness World Record for the ‘most money raised for a charity by haircuts in a 24-hour period’ by holding a Worldwide Cut-A-Thon on Earth Day 22nd April 2013. From 11am – 7pm all Aveda Institute cuts will be donated to Earth month. The Aveda Institute in Holborn will also be offering Earth Day only exclusive services, such as Men’s cuts with a top barbering expert, bespoke Earth Day massage rituals and an exclusive Cut-A-Thon Raffle. All UK funds raised will be donated to WaterAid – a UK-based charity that provides clean water and sanitation to some of the world’s poorest communities.
To have a part in setting a world record, raising funds for charity and getting a lovely beauty/hair treatment, call 020 7759 7355 or visit www.avedainstitute.co.uk for more info.