Joico Smooth Cure Range

The new Joico Smooth Cure range was especially developed for curly, frizzy and coarse hair.

It has been reformulated and repackaged and is sulfate-free so helps to tame hair, leaving it smooth and glossy while protecting against the dreaded humidity.

The range helps reduce frizz thanks to KeraShield Complex; a blend of oils and butters fused with hydrolyzed keratin to nourish, hydrate, strengthen and protect hair. Joico Smooth Cure also contains Bio-Advanced Peptide Complex; a new technological breakthrough from JOICO, which replicates the DNA of healthy human hair, rebuilding the protein structure to leave damaged and weakened tresses reconstructed and healthy.

I tried the Thermal Styling Protectant and the Leave in Rescue Treatment.


The Leave-In Rescue Treatment is a heat activated treatment which mimics the results of a Brazilian blow-dry by bonding keratin to the hairs surface. It helps in smoothing hair, fighting frizz and resisting reversion back to curl when you were aiming for straight. It also contains Guar Gum extract for some extra smoothness.

Thermal Styling Protectant is ideal for use during heat styling. It’s a spray which helps seal in the effects of Leave-In Rescue Treatment, protecting from reversion and thermal damage by up to 232 degrees.

Joico Smooth Cure Leave-In Rescue Treatment – £12.95
Joico Smooth Cure Thermal Styling Protectant - £12.95

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