I’ve made no secret of my girl crush on Joan Smalls so this Estee Lauder campaign shot of her is nothing short of wonderful.
She reminds me of one of my best friends who was always told she should model so maybe that’s where my admiration comes from.
It’s not often that a company features a solo woman of colour in their marketing materials so bravo Estee Lauder! To get Joan’s perfect ‘barely-made-up-make-up’ look, they recommend the following products which I’ve used and love:
Invisible Powder Makeup
They say: “Invisible Makeup marks a new evolution in the development of foundation. A true innovation, the Invisible Makeup line delivers a veil of visible invisibility to every skin tone by working with each person’s natural undertones. Undertones are what give our skin its unique colour and dimension and this makeup allows skin’s undertones to come through. It provides the appearance of natural skin, but in a way that is luminous, natural and uniquely perfected.” Anne Carullo, Senior Vice President, Corporate Product Innovation, Estee Lauder.
I say: I’ve never been a big fan of compact foundation but this is lightweight, easily blendable and natural looking. It gives great coverage, evens out the skin tone and has staying power. I hate that masked, caked, ashy look some foundations give but the Invisible Powder compact foundation makes my skin look amazing and it’s portable so I can touch up if necessary during the day. I rarely need to (it lasts well) but it’s good to know I easily could if I wanted to.
Pure Colour Nail Lacquer French Nudes Collection
They say: “I chose these shades to suit every type of woman – her skin tone, her personality, her point of view” – Tom Pecheux, Creative Makeup Director, Estee Lauder
I say: Look at the range in its entirety; who wouldn’t one of these suit? It’s so hard to find a good nude for brown skins but Estee Lauder have one to suit you whether you are Nicole Richie, Alek Wek or somewhere in between. I love So Vain and Diabolique.
Pure Colour Stay-On Shadow Paint
They say: I wanted to experiment with texture and create a new way of playing with makeup. Pure Colour Stay-on Shadow Paints are great for mixing and are an especially easy way to apply makeup – there are infinite possibilities.” Tom Pecheux, Creative Makeup Director, Estee Lauder
I say: The paints have an almost mousse-like finish and are very easy to apply, have great lasting power and at the end of the day the colour is still strong and true. Wear alone, mix and match – these are a makeup bag staple.
What do you think of Estee Lauder’s use of Joan in this image?