I must confess that when I think of Superdry, makeup isn’t the first word that comes to mind.
My mind turns to their rather nice plaid shirts and their ubiquitous hoodies. Once the preserve of the young and the cool, to me they’ve lost a bit of their shine now that everyone’s Dad and uncle also have at least one Superdry garment hanging in the wardrobe.
I was rather curious when I heard they were launching a range of beauty products; they certainly have a fan base but would their products be up to scratch? I got to try out a few bits from their collection; lip fix, mascara, lip glaze and a set of emery boards and I was pleasantly surprised!
The mascara is rather lovely and its unique brush does a brilliant job in separating my lashes, better than some premium/luxury brands and eschews the need for a lash comb. This was definitely my favourite product.
The lip fix has a pleasant peppermint smell and does a great job hydrating your lips. The lip glaze is a nice non sticky gloss that leaves a subtle wash of colour on the lips. The emery boards are emery boards (not much I can say about them other than they work) but the pouch they come in is really nice.
I think younger girls will fall head over heels for the range when they pop into the Superdry stores, but there are some pieces that should appeal to everyone, especially that mascara.